A FOUNDER'S GUIDE TO PRODUCT VELOCITY

Summary from the TLDR Founders newsletter

People often confuse product velocity with shipping fast, but it's actually about shipping value. In this post, StartPlaying's founder shares their journey through building "Starter Set," a quiz for new D&D players. They did rigorous research including fake credit card tests, focused on perfecting the "happy path" for 90% of users while keeping backend systems scrappy, and improved conversion by 119% through A/B testing. Despite months of shipping, the product didn't move their key metric - so they killed it.