MORE OR LESS

Summary from the TLDR Founders newsletter

There are three viable pricing strategies you must pick and fully commit to. "More for more" means luxury pricing - you're genuinely the best at something specific and charge accordingly. "More for less" captures most markets by offering high ROI without luxury frills. "Less for less" means rock-bottom prices where customers accept major trade-offs because the alternative is having nothing at all. The only wrong choice is not choosing at all.