THE DEATH OF INFOFI

Summary from the TLDR Crypto newsletter

InfoFi platforms like Kaito profit massively by charging projects high listing fees and taking cuts from token taxes, effectively selling user attention to bidders. While companies gain temporary mindshare, they suffer from inauthentic engagement, AI-generated low‑quality content, poor conversion, and post‑campaign token sell‑offs that harm credibility. This model generates fatigue and burnout among both creators and genuine projects that can't afford or don't want to participate. InfoFi platforms should iterate and improve their algorithms, rewards, and conversion mechanisms to foster more authentic, sustainable engagement.