SAINT URBAIN'S BRAND FOR HOTEL NOW NOW HAS “SOUL AND STORY” BEHIND IT

Summary from the TLDR Design newsletter

Saint Urbain developed a modular, emotionally rich brand identity for Now Now, a new hotel in New York's NoHo that caters to introspective, experience-seeking young travelers with the tagline “Be Where You Belong.” The branding combines a flexible wordmark, expressive typography, and mood-driven gradients to evoke warmth, motion, and a sense of belonging, reflecting the hotel's mission to offer a modern, community-oriented lodging experience.