IS THE AGE OF THE SPECIALIST OVER IN CREATIVE AGENCIES?

Summary from the TLDR Design newsletter

The creative industry is shifting from valuing narrowly focused specialists to embracing adaptable, collaborative "T-shaped" creatives who combine deep expertise with broad, strategic thinking across disciplines. As AI levels the technical playing field and platforms rapidly evolve, the future favors those who can curate, communicate, and connect ideas across design, tech, and culture while maintaining high standards in their core craft.