HOW TO GROW A BRAND YOUTUBE CHANNEL

Summary from the TLDR Marketing newsletter

Click-through rate and average view duration are the two most important indicators of video performance on YouTube. Leading brands optimize these by investing time to create strong titles and thumbnails, studying what holds attention, and aligning video concepts with proven emotional drivers. High-performing content is often rooted in formats that are already familiar to viewers, adapted to the brand's voice and audience insights uncovered through extensive customer research.