THE X-RAY EFFECT

Summary from the TLDR Founders newsletter

You're now data-driven and tracking metrics that matter. However, you're about to notice all the broken stuff - $500K deals sitting untouched for eight months, reps with crazy-high win rates because they only log deals after closing, and conversion rates bouncing between 8% and 47% with no explanation. This is the X-ray effect - consistent measurement reveals broken processes you didn't know existed.