HOW THE EAGLES ARE TURNING TUSH PUSH DRAMA INTO A MARKETING MASTERCLASS

Summary from the TLDR Marketing newsletter

The Philadelphia Eagles are capitalizing on the NFL's failure to ban the "tush push" by turning it into a marketing campaign and fan rallying point. The team released a $40 "Push On" shirt and launched a wave of social media content, including a 26-minute video of tush push plays. A proposal to outlaw the play fell two votes short, with 22 in favor and 10 against, and only one of the Eagles' 2025 opponents voted to keep it. Retired center Jason Kelce reportedly helped influence the vote. The team has embraced the play as a core part of its identity and branding.