45% RESPONSE RATES: WHAT CLAY KNOWS THAT YOU DON'T

Summary from the TLDR Marketing newsletter

Cold outreach campaigns on Clay are seeing 45% reply rates by activating messages at the exact moment buyer intent is detected. Rather than rely on preset segments or scheduled sends, marketers use orchestration flows that adapt in real time based on behavioral and contextual signals. This shifts marketing from batch campaigns to continuous, signal-driven engagement that reaches customers at the optimal time on their journey.