THE LESS PEOPLE KNOW ABOUT AI, THE MORE THEY USE IT

Summary from the TLDR Marketing newsletter

People with low AI literacy are more likely to adopt AI tools because they perceive them as magical. In a global survey of 19,504 people, those with less AI knowledge were 31% more likely to use AI and 29% more likely to describe it as magical. This sense of awe makes them prefer AI for tasks like writing or planning. To increase adoption, companies should highlight the "magic" of AI when targeting non-technical users, but avoid this approach with more technically savvy audiences.