THE PICTURE SUPERIORITY EFFECT: WHY IMAGES BEAT WORDS

Summary from the TLDR Founders newsletter

Two food trucks sell subs - one has a text menu, the other has hand-drawn sketches of each sandwich. You remember every sketch from the second truck but forget most items from the first. This is the Picture Superiority Effect: images get encoded twice in memory (visually and verbally) while words only get encoded once. In one study, people remembered 83% of 10,000 images shown for just seconds each.