AI IN CONTENT CREATION 2025

Summary from the TLDR Marketing newsletter

Over 80% of creators use AI in their workflows, and 40% rely on it end-to-end. Video is the top format, with 52.5% of creators focused on it. Chat tools remain the most used at 37.6%, followed by increasing use of audio and image tools, especially among educators and L&D teams. Adoption is highest among L&D (100%), educators (90%), and agency teams (85%). Younger creators under 25 lag behind, with only 41.8% using AI throughout their process. Most creators use 3 or more tools, reflecting a shift toward multimodal and stackable AI-powered workflows.