WHY GOING VIRAL IS NOT A VIABLE MARKETING STRATEGY

Summary from the TLDR Marketing newsletter

Video is a powerful format for storytelling, but it only works when the story, audience, and business goals are well-defined before production begins. Many companies fall into the trap of producing content for volume or entertainment value, assuming visibility will translate to impact, but attention without intent rarely drives growth. Build strategic video systems that scale with the brand, resonate with the audience, and deliver insights that guide future efforts.