DESIGN LEADERS MUST MANAGE THE INVISIBLE CLIENT – TIME

Summary from the TLDR Design newsletter

Badberries' first year underscores the importance of managing the “invisible client”—the internal demands of running a business that compete with client-facing work for time and focus. Time should be treated as a strategic investment, with intentional tracking, thoughtful outsourcing, and focusing on projects that build long-term value rather than immediate revenue. Sustaining business and creative growth requires balancing daily execution and strategic planning.