VRCHAT IS LOADING INTO THE CREATOR ECONOMY WITH AN AVATAR STORE

Summary from the TLDR Design newsletter

VRChat is launching a new Avatar Marketplace to monetize its platform after 2024 financial struggles led to 30% staff layoffs. Approved creators can sell custom avatars and digital cosmetics using "VRChat Credits," keeping most of the revenue. Positioned as a meme-driven Roblox alternative, VRChat is also expanding into branded experiences, including a partnership with McDonald's Japan.