WHY AGENTS BREAK PLG (AND HOW TO REBUILD IT)

Summary from the TLDR Founders newsletter

AI agents are killing product-led growth by changing how users interact with software. Instead of clicking around interfaces and discovering features, users now delegate tasks to AI agents. This breaks classic PLG tactics: onboarding flows become irrelevant, UI optimization loses impact, and "aha moments" disappear when users aren't directly using the product. Companies must rebuild their growth strategies around capturing user intent, measuring outcomes, and building trust in delegation.