INSTAGRAM OFFERS CREATORS UP TO $20,000 IN NEW REFERRAL PROGRAM TO ATTRACT USERS

Summary from the TLDR Marketing newsletter

Instagram has launched a 6-week, invite-only referral program offering select US-based creators up to $20K for driving new users or traffic to the platform via links shared outside the app. Participants can earn $100 per eligible sign-up or per 1K eligible visits. The initiative encourages creators to promote Instagram on rival platforms like TikTok, YouTube, and Substack. As part of Meta's broader push to retain creator loyalty amid increasing competition, this test follows previous incentives like the “Breakthrough Bonus” and exclusive content deals.