HOW TO GET YOUR TEAM TO POST ON LINKEDIN

Summary from the TLDR Marketing newsletter

Personal LinkedIn accounts reach 10X more people than company pages. To encourage your team to post, run a friendly internal competition with rewards. Track metrics like follower growth, engagement, impressions, and reach. Let the team vote on who created the best content. Set a shared goal for leads, meetings, or revenue, and make rewards conditional on the team hitting that goal to keep everyone accountable.