INSIDE POPPI'S PUSH INTO GAMING AS PREBIOTIC SODA MARKETING BUBBLES UP

Summary from the TLDR Marketing newsletter

Poppi's Alpine Blast campaign used gaming to drive customer interaction, launching a Fortnite mini-game with Creator Corp and a nostalgic arcade-style web game that reached 126,000 plays in four days. The brand supported this effort with a limited-edition merch drop and a Coachella-adjacent event featuring influencers and fans, reinforcing its strategy of blending digital experiences with real-world cultural trends.