HOW TO AVOID ACCIDENTALLY GIVING UP CREATIVE CONTROL OF YOUR DESIGNS

Summary from the TLDR Design newsletter

Designers can avoid shadow planning, or copying existing designs, by not relying on analogies like “It's like Amazon but for pets.” Instead, they should define value propositions by identifying target users, key problems, provisional personas, and unique selling points. This keeps designs contextually relevant and protects creative control, especially as AI threatens to standardize interfaces.