GOOGLE MERCHANT CENTER NOW RECOMMENDS PRODUCT'S BRAND NAME IN TITLE

Summary from the TLDR Marketing newsletter

Google Merchant Center recommends adding the product's brand name at the beginning of titles when the brand is a key differentiator. This update aims to help shoppers quickly identify products and build trust by showing who makes them. While not yet mandatory, prepping titles now can improve click-through and conversion rates, ensure better search matching, and keep you ahead of potential enforcement. Avoid using your store name unless you manufacture the product. Brand names should only reflect the actual maker.