TLDR · BIG TECH & STARTUPS

WHY APPLE STILL HASN'T CRACKED AI

bloomberg.com35 min read

Summary from the TLDR newsletter

While Apple has rolled out new AI features just like its competitors, they've mostly been notable for being delayed and underwhelming. The company announced Apple Intelligence last June, but some of the features are still being delayed - the new Siri won't be out in time for next month's WWDC, a year after it was first announced. Apple has devoted considerable resources to the technology and has little to show for it. While some attribute the struggles to decisions made by executives, others see symptoms of a deeper problem within the company.