SHOULD YOU PUT PRICING ON YOUR LANDING PAGE?

Summary from the TLDR Marketing newsletter

A recent test looked at whether including pricing on a SaaS landing page would affect lead quality and conversions. Two nearly identical demo request pages were used, one with pricing information and one without. The page with pricing saw 8.7% fewer leads but a 21.4% increase in lead-to-opportunity conversions, while average deal size and total pipeline impact stayed the same. The findings showed that sharing pricing helped attract more qualified buyers and discouraged casual browsers. Those who filled out the form were more likely to be ready to buy.