WATCH OUT AMAZON, THERE'S A NEW SMILE LOGO IN TOWN

Summary from the TLDR Design newsletter

NABS, a century-old charity supporting mental wellness in advertising, media, and marketing, has unveiled a vibrant new identity by agency Nice and Serious to enhance its visibility and impact. Centered on the theme of "The Unstoppable Ally," the rebrand features accessible typography, bold visuals, and a hands-on, compassionate tone to communicate its mission better and reach a broader audience during a growing mental health crisis.