EVERYONE IS THINKING ABOUT SUBSCRIPTIONS WRONG

Summary from the TLDR Marketing newsletter

Indie media subscriptions are not commodities to be compared by cost per journalist. They're investments in meaningful relationships between readers and creators. Readers pay not for volume but for connection, trust, and access to unique perspectives. While platforms like Substack take 10% of revenue and legacy media offers more content per dollar, those metrics miss the point. The value lies in supporting independent voices that reflect personal values, build community, and offer a direct stake in a more diverse media future.