HEY, AT LEAST HBO MAX CAN LAUGH AT ITSELF

Summary from the TLDR Design newsletter

Warner Bros. Discovery is reversing its 2023 decision by rebranding Max back to HBO Max, embracing both the legacy and cultural weight of the HBO name. The move, paired with a self-aware and humorous social media campaign, highlights the power of acknowledging missteps and reconnecting with audiences through authenticity and cultural relevance.