TWO RADICAL NEW SOLUTIONS TO B2B REVENUE ATTRIBUTION

Summary from the TLDR Founders newsletter

Most founders still can't confidently answer questions like “How much did it cost us to acquire this customer?” or “How can we increase our pipeline without a bigger budget?” Even with fancy multi-touch attribution models, the data is still too fragmented to trust. Upside published a technical deep dive into how it is using two state-of-the-art techniques to solve this age-old problem: radically improving data quality with AI and graph databases, and extracting deal stories using agentic AI analysis.