BRUSSELS AIRLINES GETS A NEW IDENTITY, BUT STICKS WITH ITS OLD LOGO

Summary from the TLDR Design newsletter

WeWantMore rebranded Brussels Airlines without altering its logo or color palette by focusing on refined details that express warmth and individuality, aligning with the brand essence “You're in good company.” Through subtle updates, like a custom typeface, warmer hues, and a focus on a single red dot, the identity feels more cohesive, premium, and distinctively Belgian, reflecting a boutique hotel-in-the-sky experience.