THE GROWTH HACK ERA IS ENDING, ACCORDING TO DIGIDAY'S FORMER EDITOR-IN-CHIEF

Summary from the TLDR Marketing newsletter

Digital marketing is shifting away from low-quality, high-volume tactics driven by performance marketing and AI-generated content, which is like “peeing in the pool.” The focus must return to having a great product and earning distribution through word-of-mouth. While marketers shouldn't abandon effective channels, there is a need to prepare for declining SEO and build strategies for the next 5 years. Individuals' power is growing over institutions. Brands should highlight authentic human voices rather than relying on impersonal messaging.