JAYBE'S TASTY VISUALS: A BRANDING & IDENTITY DEEP DIVE

Summary from the TLDR Design newsletter

Cêpa Studio designed the vibrant branding for JayBe MilkShakes. Centered around JayBe, a playful character that encourages consumers to pause and enjoy, the identity uses bold colors, simple shapes, and fun animations to connect emotionally across packaging and social media. The project shows how thoughtful, expressive design can create strong consumer bonds.