MARKETING BUDGETS REMAIN CONSTRAINED AMID ECONOMIC UNCERTAINTY

Summary from the TLDR Marketing newsletter

Marketing budgets are expected to stay flat at 7.7% of company revenue in 2025. This is well below the 11.3% average from 2015 to 2019. Only 30% of chief marketing officers believe they have enough funding to carry out their strategies, and 79% report pressure to achieve more with fewer resources. Paid media now takes up 31% of marketing budgets, but rising ad costs mean returns often fall short, with 55% of leaders saying their campaigns fail to drive enough sales. To cope, 39% plan to cut spending on staff and agencies.