THE "EVIL GENIUS" WAY TO STEAL CUSTOMERS FROM COMPETITORS

Summary from the TLDR Marketing newsletter

Companies are using SEO to target people searching for competitor discounts by creating fake coupon pages or "how to pay less" pages. These pages rank for keywords like “[Competitor] discount” and redirect high-intent buyers to their own products. Brands like Speechify, BlueNotary, and Splashtop use this tactic to poach customers who are ready to buy. To defend against this, companies should create their own discount pages to rank higher than both competitors and coupon sites.