GOOGLE DISCOVER ON DESKTOP

Summary from the TLDR Marketing newsletter

Google is expanding Google Discover to desktop. It's offering businesses new ways to reach users with curated, interest-based content without requiring search queries. Discover currently drives 25.7% of referral traffic, up from 22.8%. Its users spend 8 seconds more on content compared to traditional search. News publishers dominate the platform with 99% of clicks, while ecommerce and B2C brands also see strong results through product pages and visual content. B2B brands have struggled so far, earning only 1% of traffic, but the desktop rollout could help.