COMPANIES ARE TURNING TRUMP'S TARIFFS INTO A MARKETING OPPORTUNITY

Summary from the TLDR Marketing newsletter

Consumers are looking for pre-tariff deals. Brands are using looming tariffs as a sales trigger, launching “pre-tariff” deals and urgent promotions to drive purchases before potential price hikes. From cheeky discount codes to transparent pricing breakdowns, they're using humor and urgency to connect with anxious consumers. While some highlight American-made products, others rush to offload inventory or secure short-term revenue to prepare for supply chain disruptions.