HOW&HOW DELIVERS SCRAPPY NEW IDENTITY FOR BIG CARTEL

Summary from the TLDR Design newsletter

Big Cartel, a longtime e-commerce platform for artists and makers, has rebranded with design agency How and How. It embraced an indie style with hand-drawn illustrations, a custom wordmark, and bold visuals to stand out in a crowded market. The rebrand reinforces Big Cartel's mission to empower creatives and reject polished tech norms.