NETFLIX IS GETTING A BIG TV REDESIGN AND AI SEARCH

Summary from the TLDR Design newsletter

The Netflix TV app is undergoing its biggest redesign in a decade. The new interface features a top navigation bar, tailored recommendations, and a cleaner layout. Netflix is also experimenting with generative AI search and TikTok-style vertical videos on mobile. These updates support its push for more engagement, personalization, and alignment with its growing ad-based model.