NETFLIX: UNVEILING OUR INNOVATIVE NEW TV EXPERIENCE

Summary from the TLDR Marketing newsletter

Netflix is rolling out a new AI-powered search experience that uses ChatGPT to offer conversational, natural-language recommendations based on user preferences. Currently in beta for iOS users, the tool lets users request content in casual phrases like “funny but not too scary,” aiming to simplify content discovery. Gen AI will be used to update title cards in users' preferred languages.