TLDR Design · NEWS & TRENDS

CRINGEWORTHY GOOGLE AD MOCKS THE IPHONE 17 DESIGN EVEN BEFORE IT LAUNCHES

9to5mac.com2 min read

Summary from the TLDR Design newsletter

Google has released a new ad for its upcoming Pixel 9 Pro that mocks the unannounced iPhone 17 for allegedly copying Pixel's design and features. The ad, styled as a satirical podcast between animated phones, highlights how Apple has historically introduced features like Night Mode, photo clean-up, and widgets years after Google. Critics have called the ad “cringeworthy” and heavy-handed, arguing that its overt jabs lack subtlety and rely on dated competitive tropes.