NICHES ARE LARGER THAN YOU'D THINK

Summary from the TLDR Founders newsletter

Counterintuitively, focusing on a narrow audience creates more value than chasing mass appeal. By diving deep into tech CFO topics that seem "too niche," the author built a podcast that just hit “stadium level” capacity in downloads. Your staying power is the key – consistently delivering insider knowledge that resonates so deeply with your core audience that adjacent groups want in too. When you speak to the core loudly enough, everyone else starts listening.