PRODUCT PURGATORY: WHEN THEY LOVE IT BUT STILL DON'T BUY

Summary from the TLDR Product newsletter

Many promising products fail not because they lack value but because they aren't an urgent priority for buyers, leaving them in "Product Purgatory" where customers are interested but never commit. To escape this, startups must identify and target customers who not only see the value but also have a pressing need to act now, driven by urgency.