TLDR Design · MISCELLANEOUS

ON THE MOVE: FOLD7DESIGN'S REVAMPED IDENTITY FOR CAR SEARCH BRAND CAZOO IS FAMILIAR YET FRESH

the-brandidentity.com3 min read

Summary from the TLDR Design newsletter

Cazoo, now under new ownership and a new model as a car search platform, rebranded with Fold7Design to stand out in a crowded market. The bold new look features a search icon blending a magnifying glass with the brand's ‘A', a custom Cazoo Sans typeface, and lively animations. The refreshed identity focuses on lifestyle-based filters, real user imagery, and a warm, approachable style for a more human experience.