YOUNG PEOPLE GLOBALLY ARE SURVIVING MORE THAN THRIVING, FINDS STUDY

Summary from the TLDR Marketing newsletter

Young adults aged 18-29 are struggling with happiness, financial stability, mental health, and a sense of purpose. In most countries, wellbeing improves only around age 50. Gen Z is the most financially stressed generation, with just 28.5% feeling financially comfortable. Yet, they still spend on things that bring joy. Flourishing is more common among those who are married, employed, or attend religious services. Brands that acknowledge their outlook and offer messages of meaning or joy are more likely to resonate.