LINKEDIN TAKES FIRST STEPS TOWARD CREATOR MONETIZATION WITH ‘BRANDLINK'

Summary from the TLDR Marketing newsletter

LinkedIn is rebranding its Wire program as BrandLink and expanding video ad placements to include influencer content, not just premium publishers. This move supports future creator monetization on the platform, starting with a small group of selected influencers. Time spent watching video on LinkedIn has grown 36% YoY, and video posts get 1.4X more engagement than other formats. Advertisers using BrandLink have seen a 130% higher video completion rate and 23% higher view rate compared to standard ads.