MAKE YOUR CHATBOT USE INTERJECTIONS (OH WOW!)

Summary from the TLDR Marketing newsletter

Chatbots that use interjections like “Aww,” “Oh,” or “Wow” are perceived as more human and lead to better customer experiences. In four experiments, such chatbots increased user satisfaction by 49.7%, improved perceived performance by 8.2%, and made users feel 17.5% more understood. Even in negative situations, people were 54.8% more likely to keep shopping with the company. The effect works because interjections mimic human emotional cues, which helps users feel listened to and more engaged.