SIX WAYS TO PROVE YOUR MARKET

Summary from the TLDR Founders newsletter

Investors often pass on startups because the potential market seems too small. There are six concrete frameworks founders can use to demonstrate market size clearly: presenting a large overall market with room for expansion (like new geographies or product upgrades), calculating bottom-up customer demand, aligning your product with major industry shifts (e.g., AI or climate tech), drawing convincing analogies (like calling your startup "Stripe for X"), starting in a smaller market but showing clear growth paths, and describing a future where new consumer habits dramatically expand the market.