WHY CRM 3.0 IS COMING - AND WHAT IT MEANS FOR COMMERCE MARKETING

Summary from the TLDR Marketing newsletter

CRM 3.0 is transforming commerce marketing by integrating data, AI, and storytelling to deliver hyper-personalized experiences. Retail and commerce media are gaining prominence, fueled by first-party data and AI's role in enhancing personalization and media planning. However, measurement remains a challenge. Traditional media must adapt to stay competitive, as CRM, media, and commerce converge. The future of marketing will focus on full-funnel strategies, creative storytelling, and stronger control over data.