CAN YOU SMELL DESIGN?

Summary from the TLDR Design newsletter

Designers can use form, color, and storytelling to visually express scent, creating immersive branding that evokes emotion and atmosphere. Modern fragrance design moves beyond clichés, building imaginative worlds where audiences can "smell with their eyes." Collaborations like Wade and Leta with D.S. & Durga show how scent is captured through surreal, synesthetic visuals and narrative mood boards.