TLDR · BIG TECH & STARTUPS

PERPLEXITY CEO SAYS ITS BROWSER WILL TRACK EVERYTHING USERS DO ONLINE TO SELL ‘HYPER PERSONALIZED' ADS

techcrunch.com3 min read

Summary from the TLDR newsletter

Perplexity is building its own browser to collect data on everything users do outside of its own app and sell premium ads. Its CEO believes that users will be fine with its tracking because the ads should be more relevant to them. The company has said that it would buy the Chrome browser business if Google was forced to sell. It recently signed a partnership with Motorola to have its app pre-installed on the Razr series.