MOST CONSUMERS WILL PAY 25% MORE FOR THEIR FAVORITE BRANDS

Summary from the TLDR Marketing newsletter

A recent survey found that over two-thirds of consumers are willing to pay an average of 25% more for their favorite brands. Loyalty is not driven by price alone, but by consistent product quality, personal and rewarding experiences, and long-term brand familiarity. US consumers are especially brand-attached, with most naming at least one brand they remain loyal to and many expressing a willingness to pay premium prices even in the face of economic uncertainty.