REJECT MARKETING, RETURN TO LOREBUILDING

Summary from the TLDR Crypto newsletter

Crypto has stalled culturally due to superficial marketing replacing deeper “lorebuilding,” a participatory narrative practice that evolves through community contributions and shared myths, moving beyond shallow slogans. Effective lore emerges when individuals progress from initial attention to emotional investment and active co-creation. Bitcoin and Ethereum illustrate this process through foundational myths and layered community memes, while modern marketing campaigns chase short-term metrics at the expense of cultural cohesion. Reviving lorebuilding requires authentic, collaborative storytelling and is essential to attracting new participants and sustaining long-term growth.